Jorge Alberto Francisco Valdano Castellanos (born 4 October 1955) is an Argentine former footballer, coach and the former general manager of Real Madrid.
He was born in Las Parejas, Santa Fe Province, and played as a forward throughout his footballing career.
As a manager, he coached Spanish sides Tenerife, Real Madrid and Valencia.
Considered a benchmark for the way he addressed various football clubs, Valdano participated in 2013 at the World Leadership Forum and in the World Business Forum in Mexico City, where he associated the world of sports and business behind it, where he listed the 11 powers of leadership, based on his last book.