Date of Birth: 
Place of Birth: Gomadingen, Baden-Württemberg, Germany
About Christian Homburg
- Christian Homburg (born 1962 in Gomadingen, Baden-Württemberg, West Germany) is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim.
- His special subjects are market-oriented management, customer relationship management and sales management.
- Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School.
- In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.
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