Marcel Bezençon (1 May 1907 – 17 February 1981) was a Swiss entrepreneur and the director of the European Broadcasting Union until 1970.
In 1955, he conceived the idea of the Eurovision Song Contest, based on the famous Sanremo Music Festival.In 2002, the Marcel Bezençon Awards were founded by Christer Björkman (Melodifestivalen winner and Swedish ESC participant in 1992) and Richard Herrey (Swedish ESC winner in 1984).