Jean-Claude Biver (born September 20, 1949) is a Luxembourgish watchmaker, cheesemaker, and businessman currently serving as the chief executive officer (CEO) of TAG Heuer.
In January 2014, he was named the president of Louis Vuitton's watchmaking division.
Since 2014, he served as chief executive, board member, and minority shareholder of Hublot, a Swiss luxury watchmaker.
Biver has been successful at Hublot, and was previously successful in rejuvenating the Blancpain and Omega brands, both currently owned by Swatch Group.
Biver is also known for his own exclusive cheese.
Biver's leadership in the Swiss watch industry has been credited as "single handedly [sic] ...
saving [the industry] from the quartz movement." In 1980, even prestigious Swiss watch brands had "a proportion of 70% more or less quartz movements in their collection;" since then, the Swiss watch industry has staged a "remarkable recovery", with 2008 exports valued at CHF17 billion.