Jay Conrad Levinson, Date of Birth, Place of Birth, Date of Death

    

Jay Conrad Levinson

American business writer

Date of Birth: 10-Feb-1933

Place of Birth: Detroit, Michigan, United States

Date of Death: 10-Oct-2013

Profession: writer

Nationality: United States

Zodiac Sign: Aquarius


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About Jay Conrad Levinson

  • Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book Guerrilla marketing.He was born in Detroit, raised in Chicago, graduated from the University of Colorado.
  • His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director.
  • Returning to the US, he joined J.
  • Walter Thompson (now known as JWT) as Senior Vice President.
  • Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.

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