About Pedro Álvarez de Toledo, Marquis of Villafranca
Pedro Álvarez de Toledo y Zúñiga, jure uxoris Marquis of Villafranca del Bierzo (Spanish: Pedro Álvarez de Toledo y Zúñiga, Marqués de Villafranca del Bierzo; July 13, 1484 – February 21, 1553) was a Spanish politician.
The first effective Spanish viceroy of Naples, in 1532–1552, he was responsible for considerable social, economic and urban change in the city and southern Italian kingdom, in general.