Robert "Bob" Reitman (born December 1941 ) is an FM radio personality (disc jockey, or deejay) from Milwaukee, Wisconsin, USA.
Reitman was a pioneer in freeform radio, also known as "underground radio", and has been playing album-oriented rock music and providing on-air commentary for over 45 years at various radio stations in the Milwaukee market.
He is currently semi-retired, but continues to host a show once a week on WUWM, the Milwaukee Public Radio station where he got his start.