She specialises in writing on fashion, beauty, art, lifestyle design and is also known for her liberal and often unconventional political views.
She was until recently Editorial Director of the Indian edition of the French haute couture magazine L'Officiel.
She is an Indian journalist known for being the Editor of the Indian edition of the international beauty and fashion magazine Marie Claire from 2010 to 2013.
Before joining TCG Media Limited in 2016 she worked as Editorial Director at Blouin Artinfo in New York.
She was also advisor to Marie Claire International.
Before that, she worked at Business Standard, The Pioneer, The Telegraph and HT City, and she also worked as a features editor at News X Channel.
Her views about fashion have been quoted in the media.
For example, she believes that fashion should be ethical and sustainable and not just for elites but for the masses, that the general public should take fashion more seriously, and that the fashion industry should be more active towards influencing future styles rather than merely reporting what people have been wearing.
In 2011, she criticized a decision by Vogue magazine to employ fashion models younger than eighteen years old.
She interviewed Paris Hilton and described her as "down-to-earth" and noted that Hilton loves Indian fashion designers.