Markus Giesler, Date of Birth, Place of Birth

Markus Giesler

Canadian economist

Date of Birth: 20-Jul-1976

Place of Birth: Iserlohn, Free State of Prussia, Germany

Profession: economist, university teacher

Nationality: Germany

Zodiac Sign: Cancer

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Markus Giesler is a consumer sociologist and a marketing professor at the Schulich School of Business at York University.
His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process.
Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.
In 2014, he was named "one of the most outstanding business school professors under 40 in the world." Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design. Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.
He emigrated to Canada in 2004.