Mario Pacheco (6 November 1950 – 26 November 2010) was a Spanish record producer, photographer and entrepreneur.Born in Madrid, Pacheco is regarded as an essential figure in the development of contemporary flamenco and other musical genres in Spain for more than two decades.In 1982 he founded Nuevos Medios, a record label that introduced numerous guitarists, singers and other flamenco notables through his vision in furthering the genre worldwide.
Besides this, he was also a professional photographer.At a time when flamenco music was unpopular, Pacheco signed many young musicians who renovated flamenco or mixed it with other musical forms.
He also mixed compilations of his label artists in the series Los Jóvenes Flamencos.At the time of his death from cancer in Madrid, Pacheco was the president of the Unión Fonográfica Independiente (UFI), the association of Spanish independent labels.