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About Larry Potterfield
- Larry Potterfield (born January 16, 1949) is the founder and CEO of MidwayUSA, an internet retailer of shooting, hunting and outdoor products.
- During his tenure as the CEO, MidwayUSA received the Malcolm Baldrige National Quality Award in 2009 and 2015; MidwayUSA also received the Missouri Quality Award from the Excellence in Missouri Foundation in 2008 and 2015.
- Potterfield, who has delivered keynote addresses on Leadership and Management topics, is known to be a supporter of the National Rifle Association, Boy Scouts of America, the Key Conservation Groups and other organizations related to youth shooting sports activities.
- The National Rifle Association honored him, in 2014, with the Life of Liberty Leadership Award.
- In 2015 Larry, along with his wife Brenda, received the Beretta and Safari Club International Foundation Conservation Leadership Award from Beretta and SCI, and the John L.
- Morris Award from the Association of Fish & Wildlife Agencies.
- These awards were presented in recognition of the Potterfields’ exemplary leadership in conservation and lifetime commitment to fish and wildlife stewardship, and education though volunteer service and philanthropy.
- Larry and Brenda received the Peter Hathaway Captstick Hunting Heritage from Dallas Safari Club in 2017 and the C.J.
- McElroy Award from Safari Club International in 2018.
- These awards highlight the Potterfields' significant contributions to the conservation of wildlife and its habitats.
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