Peet (March 10, 1920 – August 29, 2007) was a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley, California, in 1966.
Peet is widely credited with starting the specialty coffee revolution in the US.
Among coffee historians, Peet has been called "the Dutchman who taught America how to drink coffee." Peet taught his style of roasting beans to Jerry Baldwin, Zev Siegl and Gordon Bowker, who took the technique to Seattle and founded Starbucks in 1971.