Phill Savidge (born in Derby) is a British writer and PR agent.
As co-founder and head of public relations company Savage & Best,Savidge is widely credited as being one of the main instigators of the Britpop musical movement that swept the UK in the mid 1990s.
During this time Savage and Best represented many of the artists associated with the scene including Suede, Pulp, The Verve, Elastica, Longpigs, Menswear, Marion, Ultrasound, Echobelly, The Auteurs, Black Box Recorder, 60 Ft.
Dolls and Kula Shaker.
Savage & Best also started a record label, Parkway Records, in 1995 which released records by Powder (fronted by Pearl Lowe) and the all-girl punk band Fluffy.
Savidge's first book Lunch With The Wild Frontiers: A History Of Britpop And Excess in 13 and a 1/2 Chapters was published by Jawbone in May 2019.