Baruch Fischhoff (born April 21, 1946, Detroit, Michigan) is an American academic who is the Howard Heinz University Professor in the Institute for Politics and Strategy, and the Departments of Social and Decision Sciences and Engineering and Public Policy at Carnegie Mellon University.
He is one of the proponents of Risk perception studies with his numerous academic books and articles on risk analysis/communication and human behavior.
Fischhoff earned his graduate education at the Hebrew University of Jerusalem under the supervision of Daniel Kahneman and Amos Tversky.
In 1991, he was honored with a 'Distinguished Achievement Award' by the Society for Risk Analysis for his research achievements on risk analysis.
He serves as chair of the committees of U.S.Food and Drug Administration, the National Academy of Sciences as well as the King's Centre for Risk Management.
He was also the past president of the Society for Risk Analysis and Society for Judgment and Decision Making.
He is a fellow of the American Psychological Association, Association for Psychological Science, Society of Experimental Psychologists and Society for Risk Analysis.