José Carlos Brunoro (Santo André, 11 June 1950), commonly known as Brunoro, was the CEO of Palmeiras, one of Brazil's largest soccer teams, and the co-founder of Grêmio Osasco Audax Esporte Clube.
He has over 40 years of experience in professional sports in a plethora of positions: professional athlete, trainer, coach, sports executive, sports marketing consultant, appointed member of the national council for sports (CNE) by Brazil’s ministry of sports, among others.
Brunoro held executive positions in different professional sports such as volleyball, soccer, Formula One, and basketball.