Yva (26 January 1900 – 31 December 1944) was the professional pseudonym of Else Ernestine Neuländer-Simon who was a German Jewish photographer renowned for her dreamlike, multiple exposed images.
As one of the first photographers who recognized the commercial potential of photography, she became a leading photographer in Berlin during the Weimar Republic.
When the Nazi Party came to power, she was forced into working as a radiographer.
She was deported by the Gestapo in 1942 and murdered, probably in the Majdanek concentration camp during World War II.