Dobrivoj Živkov-Lala (born 4 March 1929 in Becej, Kingdom of Yugoslavia - died 26 October 1998 in Novi Sad, Republic of Serbia) was a Bosnian-Herzegovinian and Yugoslav professional footballer.
Živkov played the position of Forward for FK Sarajevo, and is still the club's All-time top scorer in official and unofficial matches, as well as the club's third All-time goal scorer in official competitions.