Enrique GarcĂa-Herreros Codesido (29 December 1903 - 18 September 1977) was a Spanish humorist, drafter, poster artist and filmmakerand mountaineer.Luis GarcĂa Berlanga defined him as the one who invented the promotion and advertising.
He found out Nati Mistral and he was the personal manager of Sara Montiel until 12 December 1963.He died from an accident while climbing Cornión, Picos de Europa, on 18 September 1977.He was married to the Olympic sportswoman Ernestina Maenza Fernández-Calvo, with whom he had a child.