(May 9, 1944 – June 15, 1988) was a Mexican-American social activist and vote organizer.
He founded the Southwest Voter Registration Education Project which worked to expand Latino and Hispanic American's interest and participation in the voting process by empowering and educating citizens and leaders with the resources necessary to make a difference in America.
His group popularized the motto Su Voto Es Su Voz (Your Vote is your Voice).