Sheena Iyengar, Date of Birth, Place of Birth

Sheena Iyengar

Professor at Columbia Business School

Date of Birth: 29-Nov-1969

Place of Birth: Toronto, Ontario, Canada

Profession: writer, psychologist, university teacher

Nationality: Canada

Zodiac Sign: Sagittarius

Sheena S.
Iyengar is the S.T.
Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice.
Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making.
She has presented TED talks on choice and is the author of The Art of Choosing (2010).