He was finally appointed full professorship at the Ulm School of Design.
After 1966, he taught in Strasbourg (in the department created by Henri Lefebvre), first in sociology, then in the professorship of social psychology.
He created there an Institute for social psychology of communications, usually called École de Strasbourg, by former students now members of the Association internationale de micropsychologie et de psychologie sociale des communications.
He developed an article "Art et ordinateur" (1970) into the book Art et ordinateur (1971).