Tsunekazu Ishihara (????) (born 27 November 1957) is a Japanese video game designer, director, producer and businessman who is the president of The Pokémon Company.
Prior to working with the Pokémon series, Ishihara was part of Ape Inc.
and worked on titles such as EarthBound, which then years later he found Creatures Inc.
Ishihara's work with Pokémon, in which he was involved since early development stages during the 1990s had him as a producer from Creatures while he also heavily focused on licensed and spin-off products such as the Pokémon Trading Card Game, with him founding The Pokémon Company to handle such business activities.
He was also crucial in the development of Pokémon Go, having supported the concept of a location-based Pokémon game.