Giancarlo Livraghi, Date of Birth, Place of Birth, Date of Death
TweetGiancarlo Livraghi
Italian bibliographer and writer
Date of Birth: 
Place of Birth: Milan, Lombardy, Italy
About Giancarlo Livraghi
- Giancarlo Livraghi (25 November 1927 – 22 February 2014) was an Italian author and advertising executive. Born in Milan and graduated in philosophy at the University of Milan, while studying he had started working as a reporter, an editor and a bibliographer.
- His first full-time job began in 1952, when he joined as a copywriter in the CPV agency (Italian headquarters of Colman, Prentis and Varley) becoming a short time later the creative director of the agency.
- He worked for many major Italian and international companies of the advertising industry, also holding institutional positions.As a scholar, starting from the 1990s Livraghi studied and analyzed in several publications the values of human communication via internet.
- He was co-founder, with Andrea Mazzucchi, and first president of ALCEI, initially conceived as the Italian branch of EFF.
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