Profita (Acquaviva Platani, 13 August 1960) is an Italian expert in Economics and Management of the multimedial and audiovisual communication industry.
He is author of books and essays regarding support systems to audiovisual production, with a particular focus on the juridical, fiscal and economic implications, and on the relationship existing between content industry and intellectual property.
He is Founder and President until 2006 of the Italian Cultural Coalition for the Treaty on cultural diversity in view of the WTO Doha Round.
In 2004-2005 he was General Manager of the SIAE (Italian Society of Authors and Composers).
From 2002 to 2004, he was General Manager for Cinematography, by the Ministry of Cultural Heritage.