José María Romero Poyón (born 10 December 1978), known as José Mari, is a Spanish retired footballer who played as a forward.
He amassed La Liga totals of 270 matches and 49 goals during 11 seasons, mainly with Atlético Madrid – for which he signed at the age of 18 from Sevilla, going on to score 34 times in 144 appearances – and Villarreal (four years apiece).