Sofovich also hosted A la manera de Sofovich and Sin LĂmite SMS, which were broadcast on Canal 9.
During the 1970s and 1980s he directed several picaresque films starring comedians Alberto Olmedo and Jorge Porcel.As a businessman, he backed up major shows on Buenos Aires' Corrientes Avenue theaters.His late brother Hugo Sofovich had a similar career as a film director and theater entrepreneur.
Just before his death, he hosted another TV show, 8 escalones (8 steps).