Since the launch of KOOPS, it has dressed local celebrities like Fann Wong and Zoe Tay, Taiwanese Supermodel, Lin Chi Ling, International star Ziyi Zhang and has been appointed as the exclusive design company for the Scottish label, Lyle & Scott (vintage line).In April 2008, Keith founded Hide and Seek, a lifestyle boutique, located in Telok Ayer Street.
Hide and Seek revolves around the concept of ‘seeking the best in hiding’, providing a platform where hidden talents can be showcased.
It carried Keith's own womenswear label, KOOPS, local brands such as Elohim, JR Chan, Pouf and imported merchandise from Dr Denim, Red Wing and Threadless.
There's also a range of home accessories and beauty products for sale.