Itthipat Peeradechapan (Thai: ?????????? ?????????????, RTGS: Itthiphat Phiradechaphan, surname changed from Kulapongvanich (?????????????) in 2012), nicknamed Tob (????), is a Thai entrepreneur.
He is most well known for his product Tao Kae Noi, a fried seaweed snack, which is sold around the Asia-Pacific area.
He and his family own 73% of the company and Forbes estimated his wealth at $600 million in 2018.As a young man, Itthipat gained success at playing online games and winning tournament prizes.
He invested his money into selling fried chestnuts, which became popular in Thailand.
With this financial backing, he went on to create the product of packaged deep fried flavored seaweed, which quickly became successful in Thailand, and was exported to Indonesia, Japan, Taiwan, Singapore, Malaysia, and the United States.
A Thai movie, The Billionaire, was loosely based on his life.
The title refers to his status as a billionaire in Thai baht.