Akio Mori (? ??, Mori Akio, born February 5, 1947, in Hokkaido) is a Japanese physiologist, sports scientist and writer.
He is also the founder and the former head of the Japanese learned society Japanese Society of Health and Behavior Sciences (?????????, Nihon Kenko Kodo Kagakukai).
Mori was originally known for his physiology researches, but began to write books about human neuroscience, coining the term "game brain" in his 2002 book Game No no Kyofu (???????, Gemu No no Kyofu, "The Fear of Game Brain").
He claimed that the brains of people who played video games were physically damaged.
Game No no Kyofu received much attention from critics such as Tamaki Saito.Mori's activities expanded into other genres such as journalism and politics due to the popularity of his books, though his theory about human brains was pointed out to be pseudoscientific.
Japanese critic Hiroo Yamagata compared the book Game No no Kyofu with the following movement of Messages from Water because those theories became popular via Japanese mass media without scientific backgrounds.