Shoichiro Toyoda (?? ???, Toyoda Shoichiro, born February 17, 1925) is a retired Japanese business executive who served as chairman of Toyota Motor Corporation between 1992–1999, as well as chairman of the influential Japan Business Federation (?????????, Nippon Keidanren) beginning in May 1994 through May 1998.
Under his supervision, he approved the development of the Lexus brand and the Prius hybrid.