Bernard Cheong, Date of Birth, Place of Birth

Bernard Cheong

Watch Collector

Date of Birth: 10-Apr-1958

Place of Birth: Singapore

Profession: physician, chief executive officer

Nationality: Singapore

Zodiac Sign: Aries

Bernard Cheong (born April 10, 1958) is a watch collector and horologist, medical doctor, and the CEO and partner of Lifeline Medical Group (YTL Community), in Singapore.
Cheong was appointed the first collector and non-watchmaking industry ambassador for the Fondation de la Haute Horlogerie in 2011, a foundation in Geneva, Switzerland to promote and develop fine watchmaking internationally.To some, Cheong is a "pioneering customer of the unique, academic, often controversial and almost always misunderstood".
Cheong helped formulate the transparent jury system, and, a new carefully audited and numbered voting system for Grand Prix d'Horlogerie de Geneve in 2002, a contest among high-end watch manufacturers.
Subsequently, he also helped to bring the annual Grand Prix d'Horlogerie de Geneve to Asia.
He is the first non-industry “civilian” chairman of the board, as well as one of the eight jurors from around the world.Although he is a partner of Lifeline Medical Group, one of the largest medical groups in Singapore, Cheong is better known as an active party animal among high society circles as an eclectic watch collector and horologist, and is often seen at events with his wife, Dolly Ong, whom he married in 1989.
In 2003, he was listed in Asia Tatler’s Top 300 list.Cheong resides in Singapore with his wife, Dolly Ong, financial controller with Lifeline Medical Group, and two daughters, Patricia and Cheryl.