Bernard Loomis, Date of Birth, Date of Death

Bernard Loomis

American politician

Date of Birth: 04-Jul-1923

Date of Death: 02-Jun-2006

Profession: writer, businessperson

Nationality: United States

Zodiac Sign: Cancer

Bernard Loomis (July 4, 1923 – June 2, 2006) was an American toy developer and marketer who introduced some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves. Every toy company he worked for (Mattel, General Mills, and Hasbro) became "the world's largest toy company" during his tenures in each company.He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his Close Encounters of the Third Kind into figures.