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About Brian Halligan
- Brian Halligan is an American executive and author.
- He is CEO and co-founder of HubSpot, an inbound marketing and sales software company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT.
- Halligan uses the term inbound marketing to describe the type of marketing he advocates.He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History with David Meerman Scott.
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