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About Dan Wardrope
- Dan Wardrope (born January 10, 1978) is a digital marketing entrepreneur.
- He is the founder and CEO of lead generation agency, Flexx Digital, and founder of Flexxable, Flexx Digital’s educational counterpart.
- Born in Traralgon, Australia, Wardrope graduated from the University of New South Wales in 2001, with an undergraduate degree in chemical engineering.
- He moved to England shortly after, in 2002.
- Prior to his digital marketing career, Wardrope played basketball professionally for the Worthing Thunder basketball club of the British Basketball League.
- Previous to that, he played three seasons for the Scottish Rocks basketball club.
- Dan Wardrope left his basketball career in 2008, choosing to pursue digital marketing.
- In 2014, Wardrope founded Flexx Digital Ltd, a lead generation company, of which he is the Director.
- Flexx Digital doesn’t use retainer contracts, like other lead generation companies.
- Instead, Wardrope prefers to use the Pay Per Lead Model, as he has often stated in his advertisements and the Flexxable blog.
- Flexx Digital generate leads for its clients through a mixture of Facebook, YouTube and Twitter advertising.
- In 2018, Wardrope expanded his business and created the Flexxable Pay Per Lead Training course.
- For PPC agency owners, PPC freelancers, e-commerce specialists and affiliate marketers, the Flexxable Pay Per Lead course is designed to help people convert their lead generation business to the Pay Per Lead model.
- It also helps with their sales funnels, using new advertising platforms, and their copywriting skills.
- Dan has also written two books about lead generation and digital marketing: The Ultimate Guide to Cosmetic Surgery Marketing (2015) and The Ultimate Guide To Lead Generation For B2C Business Owners (2019).
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