Denise Shull (born September 17, 1959 in Akron, Ohio) is a performance coach who uses neuroeconomics and modern psychoanalysis in her work with hedge funds and professional athletes.
She is also the founder of The ReThink Group.
Shull focuses on the positive contribution of feelings and emotion in high-pressure decisions.
She is the author of Market Mind Games which explains how Wall Street traders act out Freudian transferences in reaction to market moves.
Shull postulates that human perception contains fractal elements in the same manner as the fractal geometry of nature.
Shull is widely believed to be the inspiration for the character Wendy Rhoades on the Showtime series Billions.