Edward F. Boyd, Date of Birth, Date of Death
TweetEdward F. Boyd
American businessman
Date of Birth: 27-Jun-1914
Date of Death: 30-Apr-2007
Profession: businessperson
Nationality: United States
Zodiac Sign: Cancer 
About Edward F. Boyd
- Edward Francis "Ed" Boyd (June 27, 1914 – April 30, 2007) was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising.
- His efforts for Pepsi-Cola pioneered the concept of niche marketing and allowed Pepsi to substantially increase its market share in the black community at the expense of Coca-Cola.
- Boyd was a leader in the African-American business community.
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