Sir Edwin Hardy Amies, KCVO (17 July 1909 – 5 March 2003), known as Hardy Amies, was an English fashion designer, founder of the Hardy Amies label.
He established the monarch's crisp, understated style of dress.
"I don't think she feels clothes which are too chic are exactly very friendly," he told one fashion editor.
"The Queen's attitude is that she must always dress for the occasion".