George Aaron Hirsch (born June 21, 1934), is a magazine publisher, a founder of the New York City Marathon, a candidate for United States Congress and a television commentator.
Hirsch was the founding publisher of New York, New Times and The Runner magazines.
Hirsch was also the worldwide publisher of Runner’s World, the first publishing director of Men's Health and the publisher of La Cucina Italiana.
He is currently the chairman of the board of the New York Road Runners.