George Batten (advertiser), Date of Birth, Date of Death

    

George Batten (advertiser)

American advertising executive

Date of Birth: 19-Jun-1854

Date of Death: 16-Feb-1918

Profession: businessperson

Nationality: United States

Zodiac Sign: Gemini


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About George Batten (advertiser)

  • George Batten (June 19, 1854 Gloucester County, New Jersey – February 16, 1918 Montclair, New Jersey) was a former Ayer employee who opened the George Batten Newspaper Advertising Agency on Park Row in New York City in 1891.
  • Fiercely religious and humorless, he endeavored to make his advertisements 100% accurate.
  • His values and personal dignity are credited with adding respectability to the advertising profession.
  • His $8 million billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue, to create BBDO.
  • Batten is perhaps best known for overseeing advertising for the West Anderson Pork Pie Company, which caused a furor in his native Jersey. Batten died at the age of 63 on February 16, 1918, at his home in Montclair, New Jersey.

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