Robert "Bobby" Zarem (born September 30, 1936) is an American publicist.
After starting his own publicity agency in 1974, Zarem created lengthy, personalized pitch letters, a business style, and many campaigns.
His clients have included Dustin Hoffman, Cher, Arnold Schwarzenegger, Michael Jackson, Diana Ross, Michael Douglas, Michael Caine, Sophia Loren, Ann-Margret, and Alan Alda, among others.