Date of Birth: 
About Jean-Claude Larréché
- Jean-Claude Larréché (born 3 July 1947) is a French organizational theorist, and the Alfred H.
- Heineken Chaired Professor of marketing at INSEAD, a post he has held since 1993.
- He is known for his pioneering work in the use of computer simulations (i.e.
- simulation games) in marketing training, his work at INSEAD on marketing excellence and customer focus, and his book The Momentum Effect.
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