Due to the heritage his father left him, Juan Carlos has naturally known how to translate cinematographic narrative from rural mexico to his father's workings of literature while making a name for himself and his talent in the shadow of his father.
His first film was his thesis for his graduation from film school and was called Grandfather Cheno and Other Stories.
This documentary tells the story of his grandfather and fits it in with his father's story Tell Them Not to Kill Me.
Rulfo's movie In The Pit won the Grand Jury Prize for an International Documentary at the Sundance Film Festival.
He also won the Ariel Awards for Best Editing and Best First Work for his movie Del Olvido al No me Acuerdo, and was nominated for Best Direction and Best Screenplay Written Directly for the Screen.