Juan Pavón (born 19 November 1962) is a Spanish computer scientist, full professor of the Complutense University of Madrid (UCM).
He is a pioneer researcher in the field of Software Agents, co-creator of the INGENIAS methodology, and founder and director of the research group GRASIA: GRoup of Agent-based, Social and Interdisciplinary Applications at UCM.
He is particularly known for his work in the field of agent-oriented software engineering.