Julian Norman Koenig (; April 22, 1921 – June 12, 2014) was an American copywriter.
He is widely considered one of the greatest copywriters in the history of advertising.
He was inducted into The One Club Creative Hall of Fame in 1966.
In 1970, copywriter Jerry Della Femina wrote of Koenig: "There was a period about eight years ago when it seemed that Julian Koenig was the copywriter on every great ad that was ever written.
I spent my first five years in this business trying to emulate Mr.
Koenig.
I wasn't alone.
Ask any top copywriter who he followed early in his career and almost to a man, they'll mention Julian Koenig."