Kevin John Roberts (born 1949) is a British businessman.
He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014.
In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts.
Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016.
He resigned in August 2016 and is now chairman of Beattie, the creative communications group.