Lester Wunderman, Date of Birth, Place of Birth, Date of Death
TweetLester Wunderman
Creator of modern-day direct marketing
Date of Birth: 22-Jun-1920
Place of Birth: New York City, New York, United States
Date of Death: 09-Jan-2019
Profession: economist
Nationality: United States
Zodiac Sign: Cancer 
About Lester Wunderman
- Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing.
- His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more.
- He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
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