MaVynee Betsch, christened Marvyne Elisabeth Betsch (January 13, 1935 – September 5, 2005), was an American environmentalist and an activist.
She was better known as The Beach Lady, because she spent the better part of her adult life educating the public on the black history and environmental importance of American Beach.
Born in Jacksonville in 1935, Betsch lived at American Beach on Amelia Island, Florida, the African-American Hyannis port, where the crème de la crème of black society came to relax in the Jim Crow South.
MaVynee’s millionaire grandfather, Abraham Lincoln Lewis, founded the beach, and she was raised in luxury as a member of the African-American upper class.
Her wealth and privilege vanished after she later gave away her entire fortune to environmental causes.