Magnificent Montague, Date of Birth

Magnificent Montague

American DJ

Date of Birth: 11-Jan-1928

Profession: disc jockey, autobiographer

Nationality: United States

Zodiac Sign: Capricorn

Nathaniel "Magnificent" Montague (born January 11, 1928), is an American R&B disc jockey notable not only for the soul music records he helped promote on KGFJ Los Angeles and WWRL New York City, but also his trademark catch-phrase, "Burn, baby! Burn!" that became the rallying cry of the 1965 Watts riots.
Following criticism that this phrase had inadvertently stirred up rioters, Montague advocated non-violence and urged young listeners to pursue their education, coining the new phrase "Learn, baby! Learn!" Semi-retired by the mid-1970s, Montague relocated to Palm Springs, California, where he was instrumental in the launch of easy listening KPLM, today a successful country music station.
His was the first radio station construction permit issued to an African-American in four decades. Montague's catch-phrase was referenced in the Apollo 11 software code that took America to the moon in the mid 1960s: "BURN, BABY, BURN – MASTER IGNITION ROUTINE". In 2009, on the 40th anniversary of the first moonwalk, Don Eyles attributed this code reference to Montague.His autobiography, Burn, baby! BURN! (ISBN 978-0252028731) was published in October 2003 by the University of Illinois Press.