Philip Kives (12 February 1929 – 27 April 2016) was a Canadian business executive, entrepreneur and marketing expert from Winnipeg, Manitoba.
He is best known for founding K-tel, which sold household gadgets including the Miracle Brush, Feather Touch Knife, Veg-O-Matics, as well as many compilation record albums.
Kives reputedly coined the catchphrase "As seen on TV", which was included in many of the company's advertisements.
Kives utilized low-budget television commercials to sell millions of products and build an international business empire.