Rafael Serrano Quevedo (born 9 August 1966) is a Spanish financier and entrepreneur.
As the Chief Executive of Prime Investors Capital, Serrano purchased the lease to Admiralty Arch, a landmark London building, and led the funding and development of the Bulgari Hotel and Residences in Knightsbridge.
In August 2013, PIC was granted full planning permission by Westminster City Council to restore and convert Admiralty Arch into a 100-room hotel, residences and private members' club.